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They wanted to shift from marketing to children to marketing to adults so they could raise the prices.
If I recall correctly, they were forced. There’s an obesity pandemic going on in children, mostly driven by excessive use of sugars and overconsumption of fast food and sodas. So, there were certain regulations limiting how directed at children the marketing could be. They can still charge exorbitant prices to children, their parents are the ones paying anyways.
Exactly. Nobody in this thread remembers Super Size Me?
Morgan Spurlock seriously manipulated the experiment to get the results he wanted, like completely stopping his regular exercise regimen while drinking massive amounts of alcohol. A cursory look at the numbers shows that he couldn’t possibly have gained 25 pounds on the diet he claimed he ate. I despise McDonald’s and they deserve all the negative attention, but Spurlock was a grifter and charlatan.
Ah, I was more referring to how the documentary was very critical of marketing to children, and how people campaigned against that in the years surrounding that.
I didn’t know about his alcoholism, thanks for bringing that to my attention. That said, eating waaay too much fast food and not exercising was pretty much the whole point - he wanted to show how bad that lifestyle was. IMO the only problem there is that he failed to disclose that he was also heavily drinking.
Fully agreed on the marketing to children. And I think the established and emerging research around the effects of junk food really show the ill effects of our industrialized food supply. See: “The Dorito Effect” by Mark Schatzker; “Sugar” and “Hacking of the American Mind” by Robert Lustig; Good Calories, Bad Calories" by Gary Taubes. Basically, if it wasn’t raw when you bought it, that food is most likely bad for you.
Spurlock didn’t “fail to disclose” his food lists; he steadfastly refused to disclose what he consumed because it would show him, most generously speaking, to be Captain Obvious and at worst to be full of shit.
FWIW, that downvote wasn’t me.
Yup, they tried to be cool and semi restaurant.
I’m an adult who also enjoys fun. 😢
Enjoy fun?? Pftt grow up
/s
Me too but they won’t let me in the play place anymore :(
We’ve been turning in Russia all this time without even noticing.
The difference is commie blocks have utility.
Soviet bus shelters have more pizzaz than American McDonalds.
Just more proof of the efficiencies of Capitalism
Ronald McDonald is a capitalist.
Architecture in the Soviet Union
This is literally Dallas, Texas, USA.
And it also just got more expensive
For laughs, I checked out how much the meal cost in my city. It’s $12.
For two dollars more, I can get a better burger at my neighborhood bar.
Last time I ate mcdonalds we paid 15 euros a person which is quite a price for the garbage quality
It’s far worse in the states. Trust me, I had McDonald’s in the UK once because it was the only thing open, and I was shocked at the quality.
Let’s just say, I’m glad you guys aren’t architects.
Psshht. Imagine how badass the Empire State Building would look with a permanent King Kong statue on top.
Now imagine EVERY BUILDING.
I accept your apology.
I disagree but I’m willing to accept a compromise at gargoyles.
Code enforcement in cities and towns, especially more are more to blame for this than any other factor. Where I’m from the more affluent suburbs, barring in any kind of real individual expression or even signage.
Looks like they changed their target group.
In both cases it’s millennials. It’s even called “millennial grey.”
I mean I think it looks pretty dope, if you take off that mcdonalds logo it would make for a nice starter minecraft house
It’s because as children we had sensory overload from the old McDonalds and the 90s in general were a very colorful time. Think Nickelodeon and Jazz paper cups, it was over the top, so we had to reign it in.
I’m just surprised, looking at comments here, how many people here belong to the formerly targeted group.
I think their target group is exactly the same, they just aged a bit
Yes, that’s what I actually also considered writing - you’re reading my mind :)
That actually makes sense.
I’m kind of fine with not overmarketing fast food to children.
Yes, but the right trajectory wasn’t to make the building dull, it was the make better food for kids.
Don’t let the perfect be the enemy of the good.
How is that relevant? Nothing here is good.
It would be so much better if they went back to aggressively marketing towards children, right?
Yes. If they had healthy food and aggressively marketed at kids that would be fantastic…
I don’t know what part of this you and the other dipshits are not following:
- Currently we have a shit building and shit food.
- We want a happy building and healthy food.
Get off your fucking high horse for a second and learn to read. No-one said we want the shit they are serving now. I’m saying that instead of changing their marketing, they should have changed the food.
Clearly reading comprehension wasn’t just an issue on Reddit.but the kids dont want to eat healthy food, and yummy healthy food is expensive.
Now we have shit buildings, and shit food, what part of this is good
The food at other restaurants
The fact that kids aren’t begging parents to go to McDonald’s any more? Did you read the same thread I did?
That’s a fact?
These lil coco melon rats won’t shut up about wanting McDonald’s nuggets
If the food is shit, don’t go there. Most people here are just reacting to nostalgia. McD has always been shit food. You just were imprinted from an early age to associate it with going out with friends, getting toys and playing in the play pen. But the food was always garbage.
Yes, the food was always garbage. How is that nostalgia? No-one said it used to be good, they said the building used to be cool looking.
So they make the building look worse and the food stays the same… Now it’s all shit.
So what are you adding here?
Are you applying to be the middle manager of Lemmy or something?
I don’t think McDonald’s can make food that is fine for kids to get hooked on, without completely changing their whole deal
It’s OK, we can abandon mccdonalds as a concept. No loss there.
Why should garbage unhealthy “food” be marketed to children though?
When will people stop eating that garbage…?(probably never)
I stopped when I got old enough to realize the only thing I actually liked about McDonalds was the play place.
Now I give it a try like once every 3-4 years to remind myself how much it sucks.
I make the recurring mistake of trying KFC twice a decade or so and always, wholly regret it. Only place where I kind of appreciate that they always forget something in the order because the rest of the order would just make me throw it out anyways
I used to like KFC, particularly the popcorn chicken, but it’s declined quite a bit in the last 5-10 years.
It’s especially bad in Canada, and the fact that it always seems to have customers is mind blowing when we now have options, including churches, Popeyes and Mary browns
Why would I? It tastes good if you don’t eat often, local one near me has nice atmosphere, it’s relatively cheap if you want a snack ( …bag of chips match their cheapest deal ) and overall, I like it. Why would I stop?
I mean I did stop because their app ain’t working on my phone due to change of ROM (…rly? My banking app works with some restrictions. Really, McD? )
I understand. McDicks has it down to a science to keep people hooked. I use to enjoy it years ago and actually just thinking about it makes me want some. But its so damn processed its not even nourishing.
It’s getting too expensive so more are quitting now than ever.
yes, the brutalist taco bell aesthetic, will go down in history as one of the more curious periods of fast food branding, i’m noticing recently they’re just now starting to feather in color and new signage again
TBF, the latter is a much better reflection of how lifeless and awful their food is.
The last time I ate McDonald’s, I arrived in Pasewalk, a tiny town in Mecklenburg-Vorpommern, on a much delayed train at 2 in the morning. They where the only place that was open, and I hadn’t eaten since noon.
That burger was kinda OK, but it might have been the circumstance. They stopped selling vegan burgers anyway, so whatever.
Hunger is the best cook 🤷♀️
It reminds me of the Griswold’s neighbors in the Christmas Vacation movie, Elaine and Ponytail
The mistreatment of the yuppies is my favorite part of that movie. When she opens the door and gets attacked by the squirrel and then the dog, or when the icicle destroys their stereo I crack up every time.
Todd and Margot
i was really hungover and had taken some painkillers with codeine and i had a single mcdonalds cheeseburg and it was dynamite
I would wager it was the codeine painkillers that were dynamite and the burger was mostly a side effect
Well no. McDonald’s is pretty tasty it’s just horrific for you and the planet.
it’s just horrific
for you and the planet.That’s the same sentence just far dumber and less descriptive.
McDonald’s is pretty tasty
Your opinion is factually incorrect.
Opinions aren’t generally hinged on factuality bud especially ones that depend on taste but you clearly don’t get social norms like don’t be twat so I’ll forgive the misstep and tell you outright… Don’t be a twat.
I’d say most food tastes amazing when drunk /hungover, let alone on a codeine high
granted. at the end of the day though, the reliability/consistency of a mcdonalds cheeseburger is a stable constant in a mecurial world. they dont make crumbs. they’re essentially astronaut food
Thanks for reporting the often ignored extinction of wildlife at the local Mcdees
