The term has since been wrongfully used (by mostly anti-social-justice folks) to criticize anything that is in any way “showy”, even things like protests (which aren’t performative but demanding attention) or direct action have been called virtue signaling as a way of denigrating the righteous indignation of people stepping up for a good cause.
It’s an easy way for assholes to criticize anything that’s stepping up for a good cause as soon as it draws media attention.
I agree