It’s a marketing thing. The price looks like $2.74, but in reality, for all intents and purposes, it’s $2.75. And in some areas with heavy competition, one or two cents actually does matter. The consumer will go to the place with the $2.74 sign even though the price is (essentially) the same.
It’s a marketing thing. The price looks like $2.74, but in reality, for all intents and purposes, it’s $2.75. And in some areas with heavy competition, one or two cents actually does matter. The consumer will go to the place with the $2.74 sign even though the price is (essentially) the same.