• ramsgrl909@lemmy.world
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    2 days ago

    I wonder if they looked at the data for how people find the website, I’d find it by googling “hbo login”

    • dantheclamman@lemmy.worldOP
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      2 days ago

      I suspect the competent people knew all along. I wonder if the name was changed because of internal politics in the company against HBO. They changed the name when they were gutting a lot of HBO’s leadership

  • JcbAzPx@lemmy.world
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    2 days ago

    The original change dropping HBO was one of the stupidest branding changes I’ve ever seen (and there’s a lot of competition). To be honest, they’d be better off dropping the Max part instead.

  • tauren@lemm.ee
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    2 days ago

    subscribed to Max

    found zero Max Verstappen race wins

    cancelled

  • kryptonianCodeMonkey@lemmy.world
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    2 days ago

    Probably because “Max” sounds more like streaming service for cinema than HBO. Just bad branding and arguably opens them up to copyright suit.

  • CoffeeJunkie@lemmy.cafe
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    2 days ago

    I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.

  • Aganim@lemmy.world
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    2 days ago

    Ah, I almost forgot it was officially called Max, they kept the brand ‘HBO Max’ here. During the rebrand they found out we already had a public broadcaster called ‘Omroep MAX’, which is often shortened to just MAX in the names of their programs. Trying to claim that name would probably have not gone well for HBO.

  • m3t00🌎@lemmy.world
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    2 days ago

    subbed a long time ago on a cable deal. play a few movies to death on rotation. no thanks. i could rent what i wanted to see for less

  • ninjabard@lemmy.world
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    3 days ago

    I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they’ve made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.