As someone who was dating (and found my wife!) online around that time, it was Tinder that marked a watershed moment.
Tinder gamified dating and made it accessible to everyone with a smartphone, which at the time was itself experiencing massive growth as a platform. The image of online dating changed almost overnight from awkward questionnaires and ‘lonely hearts looking for the one’ to swiping right and hookups.
Yeah, seems like they tried to do a direct translation without accounting for the difference in the meaning of ‘pudding’ between UK and US English.