https://www.hyundai.com/worldwide/en/brand-journal/heritage/heritage-series-grandeur
We’re celebrating the 35th anniversary of our 1986 Hyundai Grandeur flagship sedan with an electrifying retro concept. With an electric powertrain and all-new light and sound features, the Heritage Series Grandeur will seduce you with its ‘80s nostalgia, cutting-edge technology, and luxurious interior.
Boy, that’s hideous (I know many of you like this).
The “cassette futurism” part is fine, it’s the car itself is part of the bad design from the era, and I really like the boxy car esthetic. This one’s just not good, because it’s from the transition era - it’s not of the all-metal period (or mostly-metal at least), instead it’s that terrible plastic bleeding to the bumpers. The front looks like a (terrible) 1980’s Chrysler K Car. Shudder.
A slightly older car (perhaps 1-2 years) would’ve been better in general, but especially with the cassette futurism vibe, since the interior would be a juxtaposition to the exterior design. Or even the reverse, which CF does a lot - great exterior design around conventional internals (the Walkman, especially Sport versions, are peak example of this juxtaposition).
That interior though, wow, that’s some snazzy design work. The dash just works, it fits with the era so well. Impressive.
This is hitting people with early 90s nostalgia, if that’s before you cared about cars this isn’t going to strike you like it does for someone who got their licence to drive in the 90s