Since I use a PC with a TV and ignore the “smart” infestures entirely and never connect to the internet unless I become aware of a bug fix that concerns the displayed picture, it doesn’t matter much to me. I just compare panel quality on the fly with my phone while out buying one and check for any deal breakers like a high failure rate or something. I’d look for microLED /w an adequate amount of dimming zones, HDR1000, VRR Freesync, and 120hz. The last two times I went during winter holidays and bought heavily discounted clearance last year’s models 75" panels. Won’t again until it breaks. Edit: LG currently but I have no brand loyalty.