Just come across this. Haven’t dug too deep but sounds like an interesting opportunity. I think it can only succeed if it is fully compliant with current systems. Seems to only be mobile clients. No desktop? Are big tech going to permit this to grow? It would shut down a data mining opportunity …
Yeah, no. Email has always been an open standard. What is occurring is standard software allows filtering out spam (because people make money sending out spam) and then because centralized domain reputation inevitably occurs (because it is annoying hunting down bad actors and collectively it becomes easier) we end up with what we have today.
The solution is white list filtering in the hands of their users and people adding the senders that they want routed to their inbox but that is a user training problem that nobody wants to pay for.
whitelist only email means you’re reading your spam folder to find addresses to whitelist, you’re reading the spam. or more realistically, you don’t, you miss legit messages, you don’t make connections with strangers and that’s the end of that.
Instead the spaminess of each message should be visually graded with colored tags indicating certainty of the spaminess, this is “graylisting” or more specifically “shades of gray” listing