But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

  • BubblyRomeo@kbin.earth
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    17 days ago

    Biggest woosh moment on the whole history of internet! On the other note, shut this community now! We can’t get peak than this!

  • Rhaedas@fedia.io
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    17 days ago

    The twist - AI was originally trained on human input, so it’s human even with 99% bots, from a certain point of view.

    • AmidFuror@fedia.io
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      17 days ago

      You will find that many of the truths we cling to depend greatly on our own point of view.

  • RvTV95XBeo@sh.itjust.works
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    17 days ago

    brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

    • ILoveUnions@lemmy.world
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      17 days ago

      “exploring” meaning they’ve been doing it for more than 5 years already and just got another incentive to continue doing so

    • YiddishMcSquidish@lemmy.today
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      16 days ago

      For me it was a few hours ago. My first profile got banned for “inciting violence” cause I said “fuck trump and Obama”. And just got my other account banned for inciting violence but they deleted the comment so I can’t tell you what exactly I said, but it’s not in my nature to actually advocate for violence.

      I believe I was followed around by some trumptard, cause I’m a pretty out and loud leftist. I’m not going through the trouble of creating another one as I have been using it very infrequently since discovering boost for Android. Plus I don’t want to help them pad their numbers, or be at the wim of some ai system that doesn’t even read the comment and just auto bans.

      • stoly@lemmy.world
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        16 days ago

        Conservatives absolutely gamed the reporting system. I once got a hit for standing up for gay people (I am one) because I summarized and ridiculed someone else’s comment that was anti gay. It was a honeypot.

  • BetaBlake@lemmy.world
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    16 days ago

    Half of the comments are from bots and everyone gets autobanned.

    Reddit is quite literally on autopilot

    • Ledericas@lemm.ee
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      16 days ago

      It’s being propped up by AI and bots currently, at some point he must’ve realized that he banned too many people, and he couldn’t openly unban them to restore the numbersz so he went the Meta route