Will MSFT bet the farm, take the upfront loss on the unit, and try to convince everyone this is both their next handheld and their next mainline living room console at the same time?
Nah. The ROG Ally X they already make with windows 11 and 1 TB is $800+tax. The ROG Ally that came before it was $700 and currently sells for like $400 or so.
The 2TB Rog Ally X is about $1k + tax. I honestly doubt they can get people to pay more than that for a handheld, regardless of the Z2 chip. They are having trouble selling the ones they currently make. Add to this that Lenovo just launched the steam os variant of their newest handheld and it’s significantly cheaper.
The reason I have no idea what the pricing will be… is that well, GPU prices are nonsense that stick nowhere near MSRP, we got tariffs, we got all game prices getting jacked up, we got massive layoffs at MSFT, they are hurting for money…
And unless this handheld significantly outperforms other existing handhelds… I just don’t think many would buy it at basically any price…
But I also think MSFT is delusional about that, and I don’t think they have the depth of coin in their pockets to try to do a loss leader approach, and I think they’re more likely to just price it the same way cars and houses and rent are ludicrously overpriced, a price based more on ‘we need to pay our debts’ than on ‘how do we have a sensible long term strategy in this market’.
Don’t worry it’s going to launch with silksong. Don’t really know what’s the point of releasing a game along a cross-platform console but I guess the publicity is good.
I’m so hoping Microsoft eats some of the cost of this and makes it a reasonable price. Think of the awesomeness of $600-700 handheld console that can be much more easily modded than the switch 2.
I would love for that to be the case as well… but it wouldn’t make any sense for MSFT to do the first part, and I strongly suspect they do not have the finances to do the second part.
Oh dear god it is apparently serious.
https://news.xbox.com/en-us/2025/06/08/xbox-handheld-rog-ally-x-games-showcase/
Any guesses for MSRP?
$1200 for the X variant?
$600?
Will MSFT bet the farm, take the upfront loss on the unit, and try to convince everyone this is both their next handheld and their next mainline living room console at the same time?
Nah. The ROG Ally X they already make with windows 11 and 1 TB is $800+tax. The ROG Ally that came before it was $700 and currently sells for like $400 or so.
The 2TB Rog Ally X is about $1k + tax. I honestly doubt they can get people to pay more than that for a handheld, regardless of the Z2 chip. They are having trouble selling the ones they currently make. Add to this that Lenovo just launched the steam os variant of their newest handheld and it’s significantly cheaper.
I appreciate the info and analysis!
The reason I have no idea what the pricing will be… is that well, GPU prices are nonsense that stick nowhere near MSRP, we got tariffs, we got all game prices getting jacked up, we got massive layoffs at MSFT, they are hurting for money…
And unless this handheld significantly outperforms other existing handhelds… I just don’t think many would buy it at basically any price…
But I also think MSFT is delusional about that, and I don’t think they have the depth of coin in their pockets to try to do a loss leader approach, and I think they’re more likely to just price it the same way cars and houses and rent are ludicrously overpriced, a price based more on ‘we need to pay our debts’ than on ‘how do we have a sensible long term strategy in this market’.
Who the fuck announces a product on a Sunday? They must not have much hope this will sell…
Today was the xbox showcase
Right? Xbox showcase is always on a Sunday. Even when E3 was a thing.
Man, when people hate on something, they really turn off all logical parts of their brain, or at least the critical thinking part.
Don’t worry it’s going to launch with silksong. Don’t really know what’s the point of releasing a game along a cross-platform console but I guess the publicity is good.
I’m so hoping Microsoft eats some of the cost of this and makes it a reasonable price. Think of the awesomeness of $600-700 handheld console that can be much more easily modded than the switch 2.
I would love for that to be the case as well… but it wouldn’t make any sense for MSFT to do the first part, and I strongly suspect they do not have the finances to do the second part.
They used to lower the price of Xboxes/?Xbeexes? lower than actual profit margins because they could get more in game sales.
I think the finances are no longer there though to do that but I think it would inspire people to get the game pass more if they did.