I know, you have a brand that is literally synonymous with movies for two entire generations of people.
Let’s break it apart, let’s change its name, let’s spit it off as multiple products and then destroy half of them. Let’s add a whole bunch of content and then remove it.
They’re now synonymous with indecision, confusion, and whatever Hallmark movies they managed to have in their catalog these days.
I know, you have a brand that is literally synonymous with movies for two entire generations of people.
Let’s break it apart, let’s change its name, let’s spit it off as multiple products and then destroy half of them. Let’s add a whole bunch of content and then remove it.
They’re now synonymous with indecision, confusion, and whatever Hallmark movies they managed to have in their catalog these days.
Quality movies and shows, HBO was the place for that for decades. If you saw HBO and static, you knew you were in for something good.