Back in 1970, Alvin Toffler wrote Future Shock, where he introduced the idea that too much rapid change could leave people feeling overwhelmed, stressed, and disconnected. He called it “future shock” — and honestly, reading it today feels almost eerie with how accurate he was.
Toffler believed we were moving from an industrial society to a “super-industrial” one, where everything would change faster than people could handle. The book was a huge hit at the time, selling over six million copies, but what’s crazy is how much of what he talked about feels even more true in 2025. Some examples:
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Disposable culture: He predicted throwaway products, and now we have single-use plastics, fast fashion, and gadgets that feel obsolete within a year.
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Tech burnout: Toffler said technology would become outdated faster and faster. Today, if you don’t upgrade your phone or update your software, you feel left behind.
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Rent instead of own: Services like Airbnb and Uber fit his prediction that we’d move away from owning things and toward renting everything.
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Job instability: He nailed the rise of the gig economy, freelancing, and how fast-changing industries make it hard to stay trained up and secure.
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Transient relationships: He warned about shallow, fleeting social connections — something social media, dating apps, and global mobility have absolutely amplified.
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Information overload: This term literally came from Future Shock, and if you’ve ever felt exhausted just from scrolling through your feeds or reading the news, you know exactly what he meant.
Toffler also talked about the “death of permanence” — not just products, but relationships, jobs, even identities becoming temporary and interchangeable. He warned it would cause “shattering stress and disorientation.” Looking around at the rising rates of anxiety, depression, and burnout today, it’s hard not to see what he meant.
I think about this book a lot when I read about some of the sick things happening today. Is this a warped perspective?
He didn’t really “predict” any of it though just as Gordon Moore didn’t “predict” that computers are going to get faster.
Extrapolation from existing data might be a better term. What you cite already existed in 1970, if in lesser amounts than today.
You’re right: Gordon Moore did not “predict” that computers would “get faster”. He stated that the numbers of transistors on a chip would continue to double every two years. It’s only semi-recently that this has started to peter out.
I guess you’re not happy with usage of the word “predict”? There were plenty of people who weren’t Alvin Toffler that used the same data in the 1970s and drew the opposite conclusions. Do you disagree with what Alvin says or are you just trivializing what he wrote because it seems obvious to you?